Berber rugs, known locally as Taznakht, Azilal, or Boucherouite, are more than just floor coverings—they are living pieces of Moroccan history. Handwoven by the Amazigh (Berber) women of the Atlas Mountains, each rug tells a story, combining local natural materials, dyes, and centuries-old techniques passed down through generations.
Traditionally, wool from sheep raised in the Atlas foothills is carefully washed, carded, and spun by hand. The dyes are entirely natural, extracted from plants, roots, and sometimes minerals, producing vibrant reds, earthy browns, deep blues, and sunny yellows. Every knot carries meaning: geometric symbols depict tribal identity, protection, fertility, and local folklore.
Geographically, these rugs originate from various regions: the High Atlas, Middle Atlas, and Souss Valley, each with distinctive patterns reflecting the surrounding landscapes and local customs. Beyond their artistic value, Berber rugs have always played a social and cultural role—used in homes, weddings, and ceremonies, representing hospitality, family, and the warmth of Moroccan life. Visitors to Marrakech and nearby villages often experience firsthand the generosity and pride of the artisans, as they share their craft, their stories, and sometimes invite travelers into their homes to see the weaving process.
Every rug is unique, embodying not only the material and technical mastery but also the traditions, social structures, and artistic expressions of Berber communities. Owning a Berber rug is like holding a piece of Moroccan heritage—an intersection of history, geography, art, and hospitality woven into every fiber.